The American Youth Soccer Organization (AYSO), a non-profit membership organization, strives to provide world class youth soccer programs that enrich children’s lives in a safe, fair, fun, family-friendly environment. As such, we pledge our commitment to preserve and protect our members’ rights to privacy and confidentiality as necessary and appropriate. The following Privacy Policy is designed to fulfill this commitment.

AYSO requires all players and volunteers (members) to register with the organization and provide personally identifiable information necessary for participation in its programs. For players, this information includes name, date of birth, home address, parent contact details including phone numbers and email addresses, emergency contact information, and any medical conditions that may affect the player’s ability to participate safely. When a credit or debit card is used as a form of payment for any registration or membership fees, this information is used to complete the transaction and is not stored by AYSO.

Volunteers are required to provide full legal name, date of birth, address, contact information including phone number and email address, a photo identification card number and social security number. The latter two data fields are used for background screening and are encrypted in transmission to a commercial background screening vendor.

Volunteer disclosures and any background check results provided to the Organization are considered private and confidential and are secured with both restricted electronic and physical access limited to only the employees of the Risk Management Department of the National Office for the purpose of determining volunteer eligibility. Background check results are only available to the individual upon request and are not disclosed to any other party.

AYSO’s data, file and communications systems utilize the highest level of security, encryption and firewall protection available and are inspected and tested regularly. Physical files are stored in a restricted access, alarmed room.

AYSO does not sell or disseminate personally identifiable information. Premier, National and Supporting sponsors are permitted to send information including advertisements to AYSO’s membership; however, they are not given direct access to membership data. AYSO remains the sole owner of its membership data and any dissemination of information or contact with members requires the approval of the National Executive Director at the National Office.

Player and volunteer photographs and video may be taken from time to time and used in AYSO training and promotional materials as permissioned through the AYSO Registration forms. Member identities shall not be divulged in this process and the identities of players shall be protected in all public forums.

AYSO also collects membership information through email correspondence and online forms including surveys, contests and other promotions. This information is entered willingly and knowingly by the user. Additional information that may be automatically collected includes IP addresses, browsers, webpages on AYSO sites viewed by users, etc. This information is used by AYSO to improve membership communications and experiences with the Organization and may be shared with third party partners in the form of statistical and demographic data, never on an individual basis.

In compliance with the CAN-SPAM Act, all of AYSO’s members have the opportunity to opt out of any AYSO-based promotional emails.

AYSO does not knowingly collect or use personal information from children under the age of 13 without the consent of their parents, on any websites or for any contest, in compliance with Children’s Online Privacy Protection Act (COPPA).

AYSO strives to be a transparent nonprofit organization to its membership, this Privacy Policy addresses policies of AYSO regarding information collected from AYSO’s membership, including information collected at registration and directly from the website, and its affiliates.

What kind of personally identifiable information does AYSO collect?

AYSO collects the names, email addresses, phone numbers, addresses and credit/debit card information when AYSO members register their players for AYSO soccer. While your credit/debit card information is taken, AYSO does not store this information. AYSO also collects personally identifiable membership information through email correspondence and online forms including surveys, contests and other promotions. This information is entered willingly and knowingly by the user.

Additional information that may be automatically collected include IP addresses, browsers, webpages on AYSO sites viewed by users, etc. This statistical information is used so that AYSO can determine what areas of our sites are performing well or are not performing well and so that we can improve our membership’s digital experience.

AYSO may share this statistical data to third parties; however, no personal identifying information is shared without our users’ permission.

Once collected, this information is used to better serve our membership. We do not sell or share this information with third parties that are not otherwise stated in this policy.

We may also track conversion data from our correspondence (namely email) so that AYSO can measure our effectiveness in marketing and promotions.

In compliance with the CAN-SPAM Act, all of AYSO’s membership have the opportunity to opt out of AYSO-based promotional emails.

What does AYSO do with my personal information?

The information collected by AYSO may be used for marketing or promotional purposes, recordkeeping, editorial and feedback purposes or content improvement.

Does AYSO collect information from minors?

In compliance to Children’s Online Privacy Protection Act (COPPA), AYSO does not knowingly collect or use personal information from children under the age of 13 without the consent of their parents. If the situation arises where a child has provided AYSO personal information without the consent of their parents, the parents should contact AYSO immediately to remove that information.

How does AYSO protect my personal information?

AYSO protects your personal information with strict internal procedures at AYSO National Office.

Does AYSO share my personal information with third parties?

AYSO does not provide direct access to personally identifiable information by share or sell our memberships information. Our Premier, National and Supporting sponsors are all permitted to send information including advertisements to AYSO’s membership; however, they do not have access to personally identifiable information to directly contact AYSO’s membership.

These sponsors, as of Dec. 1, 2016 include, but are not limited to, FOX Sports 1, Nestle NESQUIK, Continental Tire, Dole, American Soccer Co./Score, etc. For more information on our current sponsors, please visit our website.

How can I update my personal information?

Please email us if you need to update the contact information that we currently have on file. Please email us via the email address on file (your former address, the one we currently have) so we can verify ownership.

Does AYSO use photographs shared on Social Media?

AYSO does, on occasion, use photos shared by our membership on Social Media, which includes Facebook, Instagram and Twitter. Nonetheless, whether professionally taken or not, AYSO does not publish the names or locations of the children in the photo. For more information, please view our Social Media Policy or utilize our Safe Haven resources.

How does AYSO determine volunteer eligibility?

AYSO determines whether or not a volunteer is able to be a volunteer based on background check we conduct. AYSO will share the results of that background check with the volunteer applicant, but will not share them with anyone else.

Will AYSO update this Privacy Policy?

AYSO is continually striving to improve and our policies will be reviewed every 90 days. AYSO reserves the right to update and modify this policy at any time by posting modifications on the website,

The date the Privacy Policy was last updated can be noticed at the top of the statement.

How do I reach AYSO National Office if a privacy issue arises?


American Youth Soccer Organization
19750 S Vermont Ave Suite 200
Torrance, CA 90502

Or Email:

  1. The Coaching Manual Privacy Policy: General


    The Coaching Manual Limited a company registered in England with company number 07567271 whose registered office is at WeWork, 1 St. Peter's Square, Manchester, England, M2 3AE ("we", "us" and "our") takes the privacy rights of users of the THECOACHINGMANUAL.COM platform, applications and website ("Site") seriously. We are the data controller and we will process your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 and national laws which relate to the processing of personal data (“Data Protection Legislation”).


    This privacy policy explains how we process personal data when you use the THECOACHINGMANUAL.COM platform as a registered user, when you visit our website or use our applications (including the iOS app). Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.


    If you are one of our suppliers or a non-registered user please see sections 5 and 7 of this policy which provide specific details regarding how we process your personal data.

  2. Your data


    For the purposes of this privacy policy, "Your Data" means any information about you from which you are personally identifiable, including without limitation your name, address, role at club, email address and mobile telephone number (and where applicable, your login name and password) and other information from which you can be identified (such as practices or sessions you create, video footage or photographs) which you (or a third party) may disclose to us or otherwise via our Site or applications at any time.

  3. How we collect your data


    We may collect and process Your Data in the following circumstances:


    whenever you visit THECOACHINGMANUAL.COM. We may collect details of your visits including, but not limited to, traffic data, location data and other communication data and the resources you access (see section 3.2.2 below);


    when you register to use THECOACHINGMANUAL.COM;


    whenever you or a third party provide Your Data on an online form on THECOACHINGMANUAL.COM (for example, when you create practices, sessions, link video, images and other material via mobile applications, when you enter competitions or free prize draws etc);


    whenever you provide Your Data to us when reporting a problem with THECOACHINGMANUAL.COM, making a complaint, making an enquiry or contacting us for any other reason;


    whenever you complete one of our voluntary surveys that we use for research purposes; and


    whenever you disclose Your Data to us, or we collect Your Data from you, in any other way, through THECOACHINGMANUAL.COM or otherwise.


    We may also collect data in the following ways:


    IP Address - We may collect information about your device, including where available your Internet Protocol address, for reasons of fraud protection. We may also collect information about your device’s operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.


    Cookies - Our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site.

  4. How we use your information


    We use Your Data for our own legitimate interests, in order to:


    monitor, develop and improve THECOACHINGMANUAL.COM and your experience and ensure that content of THECOACHINGMANUAL.COM is presented in the most effective manner for you and for your computer or device.


    process your registration to use THECOACHINGMANUAL.COM and provide you with a user name and password;


    provide you with information, products or services that you request from us;


    ensure security of your account;


    allow you to participate in interactive features of our service, should you choose to do so;


    notify you about changes to our service;


    process and deal with any complaints or enquiries made by you;


    investigate any suspected breach of the terms of service by or otherwise relating to you; and


    contact you for marketing purposes.

  5. Non-registered user data


    Where you do not have an account with us and your personal data is uploaded to a team or club by a third party we will not share your personal data. We do not share or syndicate personal data relating to children under the age of 14. You have the right to object to us using Your Data in this way at any time by contacting us using the details in section 18 of this policy in addition to your other rights set out in section 15.

  6. Retention of your data


    Where you are a registered user of the Site, subject to exercising your rights detailed in section 15 of this policy, we retain Your Data for as long as you remain an active user of your account. Where there has not been any activity on your account for three years we will contact you to check you still wish to retain your account with us. Where you decide to cancel your account or we do not hear further from you, your account will be de-activated and Your Data will be deleted. Where you have subscribed to receive marketing correspondence from us we will keep your personal data for marketing purposes whilst your account remains active and for the period of time referred to above. This is subject to exercising your right to unsubscribe from receiving such correspondence at any time.


    Where you are a non-registered user or a registered user whose personal data has been uploaded to a team or club, we will store Your Data on our software for the benefit of your club for as long as your Club requires (we do not use this information for our own purposes). For details how long Your Data is retained by your club, please contact your club direct.

  7. Supplier data


    We will collect details such as a contact name, email address, telephone number and bank details in order to contact you about goods and/or services we have ordered from you, to place further orders and to pay you for the goods or services supplied. We may share your data with our employees to manage our relationship with you and we will keep the personal data for as long as we require your goods and services and for a period of 6 years further to being provided with the goods/services. You may exercise any of the rights referred to in section 15 of this policy in relation to your personal data.

  8. If you fail to provide personal data


    Where we need to collect personal data by law or under the terms of a contract we have with you and you fail to provide the data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

  9. Marketing


    In addition to the uses described in sections 2 to 7 above, we may also use Your Data for our legitimate interests including for marketing, market research and related purposes, such as:


    providing you with information about our products and services, or related products and services via email/post/telephone/text which may be of interest to you;


    asking you to participate in market research, for example surveys about topical issues, our services and products. We will always try to tell you before you participate in a survey how any information you provide in the survey will be used.


    Where we have your consent, we may use your data to market the services and products of sports focused brands and ask you to participate in related market research via email/post/telephone/text which may be of interest to you.


    We will always inform you before collecting Your Data if we intend to use Your Data for marketing, market research and related purposes. Where we intend to use Your Data for the marketing of services and products of third party organisations and/or disclose Your Data to any third party for such purposes we will obtain your prior consent.


    Your right to opt-out - You have a right to opt-out of receiving any marketing information (from ourselves and/or a third party) at any time. To opt-out of receiving such information you can:


    amend your preferences accordingly in your on-line account; or


    use the facility contained in any marketing communication you receive; or


    email us at


    where you have subscribed to receive marketing correspondence from us we will keep personal data for the period set out in section 6.1 of this policy.

  10. Disclosure of your data to Third Parties


    In addition to the third parties mentioned above, we may disclose Your Data to third parties for our legitimate interests as follows:


    to our employees and agents to administer your on-line account;


    to payment providers to process online payments for our goods and/or services;


    IT software providers that host our website, store data and provide other software services on our behalf;


    to reputable third parties in order to gather general statistical information about the Website user base, sales patterns, traffic volumes and related matters but these details will not include information personally identifying you;


    HM Revenue and Customs, regulators and other authorities who require reports of processing activities in certain circumstances;


    marketing organisations to assist with the distribution of our marketing correspondence;


    Third parties who we may choose to sell, transfer or merge parts of our business or assets. Alternatively, we may seek to acquire other businesses, then the new owners may use your personal data in the same way as set out in this privacy policy;


    to the police, regulatory bodies or legal advisers in connection with any alleged criminal offence or suspected breach of the Terms of Service or where We are under a duty to disclose or share Your Data in order to comply with any legal obligation;


    social media organisations for their own promotion and marketing purposes (this relates to practices and sessions only and such data will only be shared with your prior consent);


    to software suppliers when you use the comments section with our applications. The software analyses user generated content to identify any anomalies which may indicate behaviour that poses a threat to children. Where such a threat is identified further to analysis of the individual’s behaviour, we may take action we consider appropriate including but not limited to removing you as a registered user and/or the notification of law enforcement organisations; and

  11. Cross border data transfers


    Some of our third party software providers may transfer and process Personal Data outside of the European Economic Area (“EEA”). Adequate levels of protection approved by the European Commission are in place for the security of your personal data through the software providers certification under the EU-US Privacy Shield.

  12. Data security


    Where we have given You (or where You have chosen) a password which enables you to access certain parts of THECOACHINGMANUAL.COM, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.


    Unfortunately, the transmission of information via the internet and mobile networks is not completely secure. Although we will do our best to protect Your Data, we cannot guarantee the security of Your Data transmitted to THECOACHINGMANUAL.COM. Any transmission is at your own risk. Once we have received Your Data, we will use strict procedures and security features to try to prevent unauthorised access.


    Information you provide to us is stored on our secure servers. We have implemented appropriate physical, technical and organisational measures designed to secure your information against accidental loss and unauthorised access, use, alteration or disclosure. In addition, we limit access to personal data to those employees, agents, contractors and other third parties that have a legitimate business need for such access.

  13. Links to other websites


    THECOACHINGMANUAL.COM may, from time to time, contain links to and from the websites of third parties. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these when you leave our Site, we encourage you to read the privacy notice/policy of every website you visit.

  14. Legal basis for processing your personal data


    We will only use your personal data where the law allows us to. Most commonly, we will use your personal data in the following circumstances:


    for performance of a contract we enter into with you;


    where necessary for compliance with a legal or regulatory obligation we are subject to; and


    for our legitimate interests (as described within this policy) where your interests and fundamental rights do not override these interests.

  15. Access to, updating, deleting and restricting use of your data


    It is important that the personal data we hold about you is accurate and current. Please keep us informed if the personal data we hold about you changes. Where you are a registered user of THECOACHINGMANUAL.COM you may update your data contained in your on-line account at any time).


    Data protection legislation gives you the right to object to the processing of your personal data in certain circumstances or withdraw your consent to the processing of your personal data where this has been provided. You also have the right to access information held about you and for this to be provided in an intelligible form. If you would like a copy of some or all of your personal data, please send an email to In certain circumstances we reserve the right to charge a reasonable fee to comply with your request.


    You can also ask us to undertake the following:


    update or amend Your Data if you feel this is inaccurate;


    remove Your Data from Our database entirely;


    send you copies of Your Data in a commonly used format and transfer Your Data to another entity where you have supplied this to us, and we process this electronically with your consent or where necessary for the performance of a contract;


    restrict the use of Your Data.


    We may request specific information from you to help us confirm your identity and your right to access/provide you with the personal data we hold about you or make your requested changes. Data protection legislation may allow or require us to refuse to provide you with access to some or all of Your Data/comply with requests made in accordance with your rights referred to above. If we cannot provide you with access to Your Data, or deal with any other request we receive, we will inform you of the reasons why, subject to any legal or regulatory restrictions.


    Please send any requests relating to the above to our Data Protection Lead at  specifying your name and the action you would like us to undertake. Where you are a registered user please also supply the email address you used to register with us and your username. Note that is relation to requests to access Your Data, we reserve the right in certain circumstances to charge a reasonable fee to carry out your request.

  16. Right to withdraw consent


    Where you have provided your consent to the collection, processing and transfer of your personal data, you may withdraw that consent at any time. This will not affect the lawfulness of data processing based on consent before it is withdrawn. To withdraw your consent please contact us at

  17. Changes to our privacy policy


    Any changes we may make to this privacy policy in the future will be posted on this page. We encourage you to check this privacy policy from time to time for any updates or changes to the privacy policy. If we would like to use your previously collected personal data for different purposes than those we notified you about at the time of collection, we will provide you with notice and, where required by law, seek your consent before using your personal data for a new or unrelated purpose. We may process your personal data without your knowledge or consent where required by applicable law or regulation.

  18. Contact us


    If You have any questions, comments or requests regarding this policy or how We use Your Data please contact our Data Protection Lead at This is in addition to your right to contact the Information Commissioners Office if you are unsatisfied with our response to any issues you raise at